Google AdWords is an advertising platform developed by Google, where advertisers bid on search terms to display short text advertisements, product offerings, service offers, or video. It can place advertisements both on the search results pages of Google Search and on third party websites, apps, and video. The cost of a Google ad is based on the cost per click or cost per mile for that ad. With over 85 billion searches conducted every month, it’s no surprise that people spend billions of dollars on Google ads each year.
With such high competition among buyers, it’s not difficult to find great deals on Google AdWords. However, if your website doesn’t get sufficient traffic you may find yourself with an expensive ad campaign that produces very few sales. This can result in a loss of profits for you or could lead to high levels of abandonment of the website. In order to increase conversion rates and create an environment where customers spend time on your site, you’ll need to launch a first campaign with Google AdWords.
A good first campaign with Google AdWords would be one that focuses on low cost per click ads, preferably targeting a niche market so that you’ll have less competition. Another good idea is a pay per impression ad, also known as a PPI ad, since it has a low cost per click but will show up in a select set of sites and on in certain demographics. You can also opt for display network ads. Display network ads are sponsored placements that are seen only by a small group of sites and the cost per click is usually higher but the distribution is wider.
A third idea for a good first campaign with Google AdWords is creating keyword-optimized ads. Keywords are the words, customers are typing into Google’s search engine to find what they’re looking for. Optimized keywords are terms customers frequently use when searching for products or services similar to yours. A good example would be “plumber” rather than just “plumber”. When customers are searching for plumbing services similar to those you offer, they’ll likely type in “plumber” rather than “plumbers”.
You can have multiple ad groups, or ad groups can be split up into several separate ad groups. These separate ad groups can be targeted according to where your customers are, who they’re with (based on previous interaction), what they want (including price), and what their actual search term is (ex: “car”, “auto repair”, etc.). As you can see, there are many ways to structure and direct where your ads are shown.
Your next step will be to establish your quality score. The quality score Google assigns to websites is called a Page Quality Score. Google will display ads according to how closely their keywords match the search terms your customers are searching for. Each time your ad displays, a text link will appear at the right of the keyword associated with the ad. If the ad does not match the keyword that appears in the text link, it will be displayed as a standard ad.
Your next step in creating an effective ad campaign is to set up your Google Ads. To do this, go to Google and sign in with your Google account. Next, click on the “Google Ad Manager” icon. Once you’re in the Ad Manager window, you’ll see a row of three basic options: Google adsense Campaigns, Google Display Campaigns, and Google Webmaster Tools.
You can’t start a CPC advertising campaign until you’ve set up a website and have chosen a relevant topic. After you’ve done that, set up your Google AdWords account by selecting the appropriate link below. Now, you’ll want to find a product related to the topic that you’ve chosen. Your Google Ads accounts will allow you to bid on those products in order to pay for every click. Go ahead and check out Ecom Elites Dropship Course Reviews.